Borderlands 2 getting simultaneous digital release on PSN

PS3 owners can choose between either a physical or digital purchase when Borderlands 2 hits UK retail next Friday (September 21^st).
Sony has confirmed that the game will be released on the PlayStation Store at the same time it arrives at retail.
Furthermore, the game can also be pre-ordered on PSN right now.
In theory, the game will cost the same online as it does on the High Street too, sticking rigidly to the £49.99 RRP.
However, the PS3 version can already be had for as little as £35.85and will likely be offered at around the £40 mark by some retailers.

http://www.mcvuk.com/news/read/borde...on-psn/0102931