Kickstarter pledges new guidelines to protect backers

Crowdfunding site 'is not a store' say founders as new rules are brought in

Kickstarter has implemented new guidelines for developers to help protect backers from unrealistic expectations.
A new section named 'Risks and Challenges' has been added to the project page requiring developers and creators to answer numerous questions proving how they can bring their product to market.

The question, “What are the risks and challenges this project faces, and what qualifies you to overcome them?”, has been added so backers can judge the creators' ability to complete the project and whether the developer is being open and honest about the risks they face.
Potential contributors can find the new section below each project’s description.
Kickstarter founders Perry Chen, Yancey Strickler and Charles Adler also insisted that the crowdfunding site should not be used as a store, and has implemented further measures to curb creators using the website solely to generate pre-orders.

http://www.develop-online.net/news/4...rotect-backers