Ubisoft , teenage cancer trust, hmv partner for rocksmith charity donation
Today, Ubisoft, in partnership with retailer HMV and their nominated charity Teenage Cancer Trust, has announced that, from the launch of Rocksmith™ for Xbox 360 and PlayStation®3 systems on 28th September 2012 (and 19th October for PC), until Christmas, with every purchase of the game in the UK, £5 will be donated to the charity. Ubisoft and HMV will each contribute £2.50 from every sale. Rocksmith is the first and only game where consumers can plug in ANY real electric or bass guitar and learn whilst playing, with gameplay that automatically adjusts to personal ability, and innovative game design that makes playing music visually intuitive.
“We are exceedingly excited to be launching Rocksmith in the UK this week,” said Rob Cooper, Managing Director, Ubisoft UK. “The game literally provides real-life benefits by teaching people how to play an actual guitar, and we hope to inspire the next generation of rock stars in the UK and beyond. Moreover, I couldn’t be more pleased to be partnering with HMV to raise much-needed funds for Teenage Cancer Trust.”
Teenage Cancer Trust, founded over 20 years ago, is a charity devoted to improving the lives of teenagers and young adults with cancer. They are the only UK charity dedicated to improving the quality of life and chances of survival for the six young people aged between 13 and 24 diagnosed with cancer every day. To date, Teenage Cancer Trust has funded, developed and opened 22 specialist units within NHS hospitals across the UK, which are supporting young people and their families.
HMV Product Manager for Games & Technology, Vicky White, adds: “We’re delighted to be partnering in this special promotion that enables us to support the launch of Ubisoft’s fantastic Rocksmith, while also raising funds for our wonderful nominated charity, Teenage Cancer Trust. All three parties have a natural connection through music and gaming, so this feels like a great fit.”
For more information on Rocksmith, visit www.rocksmith.com
