INTERVIEW: Wii are talking to U

MCV talks to Nintendo's new UK marketing director Shelly Pearce...
“We have always been listening, but maybe people weren’t aware.”
If there’s one person that knows the conventional wisdom of ‘Nintendo doesn’t get the internet’ isn’t quite true, it’s Shelly Pearce.
The 14 year veteran of Nintendo – a decade of that spent as European comms boss – has a wealth of experience managing Nintendo’s reputation, and keeping track of what people have said about the company. Whether it’s the breakthroughs of the N64, the GBA boom, the GameCube’s struggle, or the genuine ground-breaking moments for Wii and DS – Pearce has seen it all, heard it all.
So she’s perfect to be taking charge of the marketing team at Nintendo UK at a crucial time. The manufacturer isn’t just readying a new console, but it is being more direct with fans via online video and social media, making a genuine stab at digital delivery, and is standing up to phenomena like the ‘second screen’ which pundits claim can kill Nintendo.
The company is under more scrutiny than ever, and has reacted to that by giving out more info than ever, with regular online broadcasts and announcements about the November 30th launch of Wii U, and attempts to be more engaged online.

http://www.mcvuk.com/news/read/inter...g-to-u/0104461