Halo 4 is Microsoft's most expensive game ever

Flagship Xbox series is a 'three billion dollar franchise', claims Phil Spencer

Halo 4 is Microsoft’s most expensive game ever, Microsoft Studios head Phil Spencer has claimed.
Speaking to Polygon, Spencer said that he believed the Xbox’s flagship series was a “three billion dollar” franchise, and the most important entertainment product at the company.

When asked if the title was one of the most expensive titles the console giant had ever backed, he said no other game from the company was “even close” to Halo 4’s budget.
According to original Halo creator Bungie Halo 3 made $300 million in global sales in its first week when it was released in 2007.
The latest entry into a series is being developed by 343 Industries based in Washington in the US.

http://www.develop-online.net/news/4...sive-game-ever