OnLive's rebirth

It's been a year since OnLive launched within the UK and it’s been a tough one to say the least.
After entering emergency bankruptcy earlier this year, the cloud gaming service has undergone a behind-the-scenes transition that has saved the firm from the brink of closure, but not without its casualties. Now, following a managerial shake-up, OnLive looks set to get back on track.
Could you give us a brief introduction of what Onlive is?
OnLive is cloud gaming. It allows users to play the latest titles from a range of devices including PC, Mac, HDTVs, tablet PCs and smartphones, eliminating the need for high-end gaming equipment. Users have access to OnLive’s portfolio of over 300 games on-demand without the need to queue or endure long download times.
Gamers have a choice when it comes to getting their games: retail, digital distribution and cloud gaming. Why should they choose the latter?
Well, what OnLive gives you is a very opportunistic experience. You log on and everything is there before your eyes readily available. You can access and experience things very quickly without spending a lot of time or money. There are various ways of purchasing games or trying them before you buy via our three-day rental. We see ourselves as an addition to standard and digital distribution.

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