We don't need to cut 360 price, says MS

Microsoft's European boss Chris Lewis has denied claims than an Xbox 360 price cut is coming ahead of the PlayStation 3 launch in March.

Speaking to trade mag MCV, the regional VP of the EMEA home and entertainment division - the man with longest business card in Britain - said that there are "no plans [for a price cut]," and that MS is offering "outstanding value and choice - especially when you compare us to our soon-to-be competitor."

And that wasn't the end of his PS3-bashing either: "I've given up trying to keep up with what Sony is announcing or not announcing," he said. "Sony will launch and sell out their limited quantities. And consumers will try to figure out if the addition of unproven technology is worth the £200 premium over Xbox 360."

The PlayStation 3 is out in Europe on March 23.

via cvg