Games the number one source of in-app advertising in Q3

And Android is the top operating system with a 52 per cent share of impressions.
Mobile ad network Millennial Media has released its latest Mobile Mix Report, which shows that Apple was the leading OEM for ad impressions in Q3 with 31.5 per cent share, while Samsung, HTC and RIM rounded off the top four with 24.3, eight and 7.9 per cent shares, respectively.
However, Google's Android was the number one OS for the quarter, with a 52 per cent share of impressions, followed by 34 per cent for iOS and eight per cent for BlackBerry. In fact, Android powered 15 of the top 20 ad-serving mobile phones.
Gaming apps were the number one source of in-app ad impressions for the second consecutive quarter, with music and entertainment apps remaining in second. Meanwhile, communications apps climbed from fifth to third, while productivity & tools and dating entered the top ten in fifth and tenth spots, respectively.
Three-quarters of all impressions came from smartphones and five per cent from feature phones, but 20 per cent came from non-phone connected devices (tablets and e-readers etc) which is a six per cent year-on-year increase.

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