Will Tablets Kill Off e-Readers?

Are e-readers doomed? A research note earlier this week from IHS iSuppli suggested that, after years of solid growth, the e-book reader market was 'on an alarmingly precipitous decline' thanks to the rise of tablets. The firm suggested that e-reader sales had declined from 23.2 million units in 2011 to 14.9 million this year — around 36 percent, in other words. The note blames tablets: 'Single-task devices like the ebook are being replaced without remorse in the lives of consumers by their multifunction equivalents, in this case by media tablets.' Even Amazon and Barnes & Noble, the reigning champs of the e-reader marketplace, have increasingly embraced full-color tablets as the best medium for selling their digital products. Backed by enormous cloud-based libraries that offer far more than just e-books, these devices are altogether more versatile than grayscale e-readers, provided their users want to do more than just read plain text."

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