THQ expects $5m from in-game ads by 2008

Printable View

February 5th, 2007, 18:59
wraggster

THQ expects $5m from in-game ads by 2008

via gibiz

THQ expects revenue from in-game advertising and downloadable content to account for at least US $5 million (EUR 3.85m) by 2008.

The WWE publisher anticipates that next-generation releases in the Stuntman, MX and Juiced franchises will help the company take advantage of the burgeoning market.

"This is a growing market, and we have placed ads now in MX, Juiced, Stuntman, and at least one other franchise," revealed CEO Brian Farrell, during a recent conference call.

When asked how much revenue in-game advertising would generate for THQ in 2008, Ferrell replied: "Our best estimate is US $5 million, but I would not be surprised to see that number go up."

Ferrell also revealed he expects more than half the company's revenue in the coming year to come from next-generation product for the PS3, Xbox 360 and Nintendo Wii.

THQ's titles for next-gen machines include sequels to Red Faction, Juiced and Stuntman, as well as further exploitation of THQ's Destroy All Humans, MX and Saints Row franchises.
February 5th, 2007, 22:21
Psyberjock

Does this mean that games are going to start being free? Cause there's no way in hell that I'm buying a game that is packed with ads!
February 6th, 2007, 02:00
felonyr301

no it just means they get more money and we still pay the same price. sucks ass!!
February 6th, 2007, 03:42
Veskgar

Quote:

Originally Posted by felonyr301

no it just means they get more money and we still pay the same price. sucks ass!!

ha ha, well said. Although that theory will just get spun into this helping to offset rising development costs of next-gen games helping to prevent raising costs of games.

I'd rather pay less for simpler, lower budget games that are fun then pay $60, $70, or $80 for some cinematic next-gen first-person shooter.
February 6th, 2007, 07:09
Aryn

In game advertising is the one major factor that is causing me to avoid purchasing a "next gen" console system and replay some PC games I have not managed to complete yet. At least on a PC the games that are chock full of advertising are usually free or at least a bit cheaper.