PlayJam takes on Kickstarter with Android console

Casual games firm PlayJam has launched a Kickstarter campaign to fund a new console that plugs directly into a TV’s HDMI slot.
The new device, aptly titled GameStick, will run Android games and come with a Bluetooth controller. The stick-shaped console then slots into the controller for easier portability.

While its design is unique, GameStick is not the first Android console to call for funding – the machine’s most notable rival being the crowd-funded Ouya. But UK firm PlayJam is confident GameStick can hold its own.
“The video games market is indeed fiercely competitive and that is a great thing,” PlayJam CEO Jasper Smith told MCV.
“The best known Android games console today is Ouya. We think it’s a great product but already we have pushed the boundaries in terms of product design to shrink the concept to the size of a HDMI stick with a price point of $79, including controller.

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