Sainsbury's launches dedicated mobile phone shops

Supermarket giant trials shops within two of its superstores as part of 2013 mobile push.
In a bid to catapult itself to the top of the UK supermarket pile, Sainsbury’s has announced that it is trialling mobile phone shops in two of its superstores in conjunction with A1 Comms and 20:20 mobile.
Both shops, which are located at Sainsbury’s superstores in King’s Lynn and Letchworth, will sell pay as you phones, SIM-only deals and contract deals with EE, O2, Vodafone and Three, along with a range of mobile accessories.
Meanwhile, handsets available will include a selection of feature phones and smartphones from most major manufacturers, such as Samsung, HTC, Nokia, LG and Huawei. However, the iPhone will not be available as yet, although sources have suggested that it will be given the go ahead in the near future.
The new own-branded mobile shops, which will be staffed by trained Sainsbury’s staff, go someway to furthering the supermarket’s reputation as a brand continuing to embrace new technology, particularly in the mobile realm. Last year, Sainsbury’s began testing a new ‘Mobile Scan & Go’ platform in three of its stores, as well as featuring Aurasma powered AR-enhanced content in its magazine.
A Sainsbury’s spokesman said: “We’re always looking at ways to serve our customers better and we are trialling moving our mobile phone offering into a new dedicated location within our Letchworth and King’s Lynn stores.”

http://www.mobile-ent.biz/news/read/...e-shops/020233