iPod Engineer Tony Fadell On the Unique Nature of Apple's Design Process

Often referred to as the godfather of the iPod, former Apple executive and current Nest CEO Tony Fadell played an instrumental part in Apple's resurgence. Recently, Fadell opined on what makes Apple's design process different from the rest of the pack. Fadell explained that a key and yet often overlooked, difference between Apple and other tech companies is that Apple ships 99% of the products that pass certain internal milestones. By way of contrast, during Fadell's tenure at Philips — where he was charged with overseeing the company's audio strategy — the iPod guru noted that Philips would axe 9 projects out of 10, even if a particular product was about to ship.
http://apple.slashdot.org/story/13/0...design-process