PS4 pre-orders start at £399

Retailers aren't waiting for a price to sell next-gen console

Sony hasn't named its price for the PlayStation 4, but that hasn't stopped a handful of retailers from listing their own.
As soon as the PS4 presentation ended, ShopTo, UK retailer game GAME , and Australian retailer EB Games opened pre-order reservations for the console.

Of these, GAME is the only retailer to not actually list a price, instead taking £20 deposits.
ShopTo has set the sticker price at £399.85, noting that this is discounted 11 percent from £449.99.
EB Games is taking orders for nearly double that - 899.99 AUD.

http://www.develop-online.net/news/4...start-at-44999