Microsoft Xbox 360 kicks off ‘Good Luck India’ campaign

news via agencyfaqs

Microsoft Xbox 360 will roll out its signature campaign ‘Good Luck India’ to wish luck to the Indian cricket team for the biggest extravaganza in cricket- World Cup 2007. Under this campaign, a larger than life Xbox 360 console will be taken across the country for cricket fans and enthusiasts to sign their good luck messages. This campaign is a critical element of run-up to the soon-to-be launched Xbox 360 exclusive gaming title for India, ‘Yuvraj Singh International Cricket 2007’. The campaign is all set to roll out from 23 February, 2007 to 02 March, 2007 covering New Delhi, Mumbai, Kolkatta, Hyderabad, Bangalore, Chennai, Ahmedabad, and Pune.

Elated about the campaign, Ashim Mathur, Marketing Head, Entertainment and Devices Division, Microsoft India said, “For a country like India which is so passionate about cricket, the ‘Good Luck India’ campaign will serve as an ideal opportunity for cricket lovers to wish the Indian team for the world cup. These signed Xbox 360 consoles will be handed over to the Indian cricket team in West Indies before the start of the tournament”.

The exclusive gaming title ‘Yuvraj Singh International Cricket 2007’ is the most awaited game on Xbox 360 and to extend the euphoria around the same, this mega console would cover historical landmarks like Victoria Memorial in Kolkatta, Necklace in Hyderabad, Palace Grounds in Bangalore, Marina Beach in Chennai, India gate in Delhi, Gandhi Ashram in Ahmedabad, Gateway of India in Mumbai and Shanivar Peth in Pune.

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Asia is a big market of over 2 billion people, if Microsoft plays their cards right then they could be pretty succesfull their. I recently took a trip to India last summer, about 95% of India thinks its Sega Genesis vs PSone. The odd thing is the Genesis is popular their since they are alot of games being made for it their, and a pretty much every PSone game you find their is gonna be a fake which won't work on a normal PSone!