Auto Trader teams up with Microsoft to expand mobile services

Speeds onto Windows Phone 8 as 3.5m customers access the car marketplace from mobiles each month.
Car marketplace Auto Trader is quite fond of mobile marketing, having recently delivered a premium digital publication to iPad and created a unique AR game for theGoodwood Festival of Speed.
The company has now teamed with Microsoft to expand its buying and selling services onto Windows Phone 8, producing a new app that takes advantage of the OS's key features.
The Live Tiles tech enables users to save cars to their home screen, My Garage offers a safe haven for shoppers to save vehicles of interest, while Nokia Maps tracks local dealers. In related news,United Airlines also vowed to continue investing in mobile tools and launched for WinPho 8.
Nick Gee, director of mobile, Auto Trader, said: "We are delighted to be working with Microsoft to launch an app for Windows Phone. With over 3.5 million people accessing Auto Trader via their mobile devices every month, we are always striving to expand our mobile offering and provide the best possible experience for our users."
The Auto Trader app for Window Phone can be downloaded here.

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