Sainsbury's: Mobile and digital expansion is essential for our growth

Sainsbury's has made a number of key movements in the mobile space of late, introducing dedicated phone shops,testing in-store shopping apps, and enhancing editorial with augmented reality ads.
The supermarket has now made another step into the tech arena, expanding director of online Jon Rudoe's powers to include digital and cross-channel developments, which means heading up all mobile, digital and online strategies. Rudoe will report to group development director Luke Jenson.
Jenson, said: "Maximising new and existing opportunities in the online and digital space is a key part of our long-term strategy for growth. We’re focused on finding new ways to deliver a compelling digital experience to customers across a range of products and services, from eBooks to Mobile Scan & Go."
Rudoe, added: "Our goal is to make our customers' lives easier and deliver the best shopping experience - whether in store, at home or on the go. There’s a huge opportunity in this fast-changing part of our business and I’m excited to take on the challenge.
“Sainsbury’s first launched its online grocery business in 1996 and now regularly serves 190,000 customers a week, delivering to 96 per cent of UK postcodes. It is growing strongly at 20 per cent per year, driven by a combined focus on technology and marketing as well as customer service and product availability."

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