Peripherals industry 'near-impossible to penetrate,' says inventor

A designer working on a new racing game controller says the UK peripherals market is inaccessible to outsiders.
Dr. Edmund Jephcott has created the Pegasus racing game control system, a device designed to make the steering of existing controllers more managable. But Jephcott has found the peripherals market too closed off to crack.
“Top levels of big firms aren't accessible to outsiders, and smaller firms tend not to have the necessary technical resources,” Jephcott told MCV. “The bureaucracy of the big companies makes it near-impossible for someone to penetrate from the outside. They don’t want an outsider telling them a cheaper, more effective option.
“There may be an innate conservatism in this area. This may have contributed to any current sales downturn with too many near-identical products, mainly handset clones, saturating the market.”
Jephcott feels that his creation caters for a neglected slice of the market.
“Racing enthusiasts who are not hardcore gamers represent an untapped market. There is a lack of controllers which do justice to the best racing games. Pegasus is designed to remedy that,” adds Jephcott.
Jephcott can be contacted at [email protected]

http://www.mcvuk.com/news/read/perip...ventor/0116294