Crayola and Crave Create a Rainbow of Fun

via ign

Today, Crave announced that it is teaming up with everyone's favorite Crayon producers, Crayola, to bring the company's panoply of colors to Nintendo DS screens.

Armed to the teeth with a wide selection of Crayola crayons, players can draw and color their way through challenging obstacles and mini-games. Throughout the game, players will visit locations around the world, as they hunt for treasure and fame.

"Crayola crayons are an integral part of American childhood," said Mark Burke of Crave. "We're honored to be partnering with a company that has been synonymous with childhood creativity for more than a century to bring a classic piece of American culture to an entirely new medium."

With Crayola's use of Animal Collective's "One Sweet Road" in a recent commercial followed by this game announcement, we can't help but think that Crayola is trying rebrand itself for today's image conscious youth. It's most definitely working.