Eurogamer Network launches new community website

via Games Industry


Eurogamer Network, publisher of GamesIndustry.biz and Eurogamer.net, has launched a new community site designed to offer more ways for readers to interact and a wider range of opportunities for advertisers.

The new site, Eurogamers, allows users to customise their gamer homepage and choose which content is shown. Along with adding a personal profile, users can list their game collections, most wanted titles, create a friends list and send messages. There's also the option to create or join groups, which is designed to be ideal for clans, guilds and other special interest groups.

"The launch of Eurogamers is a key moment in our company's development," commented Rupert Loman, managing director of Eurogamer Network.

"The feedback we've already had from users and the industry alike has been amazing. We're looking forward to rolling out great new features on a regular basis."

Eurogamers also offers additional options beyond traditional online advertising placements, such as themed site re-skins users can choose for their homepage. Advertisers can also target users based on their gaming habits and preferences.

"We're looking to integrate Eurogamers with as many MMOs, online games and networks as possible. We'd love to hear from anyone who has a project that might fit," added Loman.

Eurogamers will be rolling out in five languages this year, with German and French versions due in the coming weeks.

Eurogamer Network has partnered with Ubisoft for the launch, with a skin for Ghost Recon Advanced Warfighter 2 - already released for Xbox 360 and coming soon to PlayStation 3 - now available.

The GRAW 2 activity was planned by MJ Media, youth and entertainment marketing specialists.

"Eurogamers is a great brand extension of Eurogamer that allows us to communicate on a deeper, more interactive level with core gamers," said MJ Media's Karl Basran.

Ubisoft senior brand manager Phil Brannelly added, "We are extremely proud to be partners for the Eurogamers launch. It is the perfect channel to promote GRAW 2 to dedicated gamers and we continue to be enthused by the work Eurogamer is putting in, in terms of interacting more closely with their readers."