Sony Decapitates Goat, Raises Ire

via kotaku

Oh, Sony, when will you learn? The UK's Daily Mail is reporting that Sony has created an uproar with a photo from their official magazine, showing a burly man wearing fur, a topless girl wearing body paint and no pasties, and a mostly decapitated goat. It's the goat that's got everyone's ... goat. During a release party for God of War II in Athens, attendees were invited to reach into the head-hanging-on-by-a-thread goat and eat still-warm intestines (as it turns out, the offal was procured elsewhere and stuffed inside of the goat). Yum!

Sony has apologized and is recalling the 80,000 issues of the magazine.

The Sony spokesman said the animal had not been slaughtered for the event but had been bought from a local butcher by the Greek company hired to stage the event.
What purported to be warm intestines was actually warm offal.

He said Sony's UK office had been shocked to see the report in the official PlayStation magazine, which the company licenses to publishing house Future. Sony is this weekend recalling the entire 80,000 print run of the magazine.