Apple Isn't the Next Microsoft (and That's a Good Thing)

In a new Gizmodo column, Andreas Goeldi calls it the 'frosted glass' effect: when a prominent tech company's latest upgrade to its flagship operating system features frosted-glass highlights as its primary innovation, you know that company is facing a period of severe stagnation. That's what happened to Microsoft around the time of Windows Vista, Goeldi wrote, and Apple's going down the same road with iOS 7. In light of what he views as Apple's sclerosis, it wasn't difficult for him to abandon his iPhone in favor of a Google Android ecosystem. But is Apple really becoming the next Microsoft? In short: no. Apple seems to recognize everything that seemed to elude Microsoft's corporate thinking six years ago: namely, that even the most successful companies need to keep breaking into new categories, and keep innovating, if they want to stay ahead of hungry rivals. Rumors have persisted for quite some time that Apple is prepping big pushes into wearable electronics and televisions, both of which could prove lucrative strategies if executed correctly. Goeldi faults iOS 7 for its frosted-glass effects, which he compares to those of Vista; but similar graphical elements aside, it's unlikely that iOS 7 will run into the same complaints over hardware requirements, compatibility, security, and so much more that greeted Vista upon its release. In fact, iOS 7 isn't even finished.

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