Analyst takes Wii to win by 2010

via Nintendo Wii Fanboy


UBS Investment Research analyst Benjamin Schachter recently spoke with GameDaily.BIZ about his firm's 92-page report on the video game industry (that's a lotta reading!) and, more importantly, his view on the current state of the console wars. Gathering all of his mental powers, Schachter made the very tough call of predicting who will win the fight this generation and determined that by 2010, the Wii would be in the lead, with the PS3 trailing behind. Of course, they aren't the first to try and predict this generation's console war.

With Nintendo doing so well in both the handheld and console market with their hardware (let's not forget their software), month after month, it's easy for anyone to see that the company is doing well. Will their business model hold up for the next 3+ years, however, as UBS is stating? Personally, we'd like to think so, but the future is a dark and choppy ocean. We just hope Nintendo has enough deck hands to ensure a safe and prosperous voyage.