Eidos targets casual gamers with cheap Wii games

Eidos has unveiled a new publishing label dubbed SoGoPlay to target casual gamers.

Four key factors form SoGoPlay's mission statement; compelling gameplay, immediate playability, mass market appeal and an affordable price. The first crop of titles from the SoGoPlay stable includes SPY-Q and Nervous Brickdown for DS and Merry-Go-Round Dreams for PC download. There will also be a number of PS2 and Wii titles ready for the autumn.

"Sales of casual games both online and at retail have exploded in recent months and we intend to harness the existing growth potential in the US as well as position ourselves ready for the anticipated boom to come in Europe," said Lou Fawcett, head of casual games at Eidos. "But it's not just PC games that we're focusing on, it's also console and mobile games that have a broad appeal. We're aiming to establish SoGoPlay as the flagship casual games brand."

via cvg