Free-to-play to be part of every major EA franchise

Peter Moore sounds off on the importance of F2P and why it no longer delivers offline experiences

Publisher Electronic Arts is working on implementing some form of free-to-play into all of its major franchises moving forward, says Peter Moore.
Speaking to Engadget, the EA COO said the business model had become part and parcel of its leading IP, and pointed to its use in FIFA and Battlefield.

He explained it was very important to the company to widen its consumer base, and F2P allowed EA to do that regardless of how much money a potential player has, what device they’re using and how much time they have to spare.
“FIFA and Battlefield both have free-to-play options, depending on where you are in the world, depending on what platform, and it’s a different experience,” said Moore.
“But the ability for you to be able to interact with those franchises on a free-to-play basis is going to be part and parcel of every major franchise we do now. And that’s very important for Electronic Arts to be able to bring more consumers into our world. FIFA and Battlefield are the two that point out what we can do on a 24 hour basis, regardless of how much money you got in your wallet, how much time you have to spend, what device you’re playing on, where you are in the world.”

http://www.develop-online.net/news/4...r-EA-franchise