SCEE Rejects PS3 Price Cut Forecasts

Via Next-Gen

Sony Computer Entertainment Europe has moved to reject speculation that a PS3 price may be in the works.

Sony's director of communications Nick Sharples told MCV that analysts’ recent conjecture concerning a PS3 price cut based on new manufacturing strategies was unfounded.

"There’s absolutely nothing you can read from that. The idea of price certainly doesn’t follow on to any adjustment in production. Analysts may wish to think so, but there’s no basis of fact in any of it,” he said.

“We announce when changes in price will happen and we don’t discuss them beforehand.”

A number of analysts have suggested that a reduction of PS3 component costs coupled with a need to boost sales will force Sony to drop the console’s price at some point this year, a move that industry figures such as Ubisoft CEO Yves Guillemot also feel is necessary if Sony is to boost its market share.