InMobi launches iOS7 optimised software for developers

The SDK 400 includes new ad formats, built-in analytics and free segmentation.
Just in time for Apples grand unveiling of its new devices and of course the much-anticipated iOS7, InMobi has launched its new Ad SDK 400.
The software development kit - which helps developers make money from their websites and apps using the InMobi mobile advertising network – has been optimised for Apple’s latest operating system, iOS7.
InMobi will be joining us at the ME Awards as a welcomed supporter of the event – and have been nominated for the best games monetisation service category.
Piyush Shah, VP of products at InMobi, said: “Our network has experienced millions of ad requests from the new iOS7, with this number jumping almost five times in the last month and a half.
“Advertisers on our network have recognised this trend and are already running several throusand campaigns targeting iOS7 devices.”
Key benefits of the software include, 100 per cent compliance with iOS7, ensuring ad monetisation for apps updated to the new platform, access to ad formats, a selection of frames and animations, as well as transparent layers helping developers deliver a better ad experience.
Analytics tools are integrated into the platform allowing for user metrics tracking including engagement and purchase behavior.
A version of the new SDK will soon be available for Android 4.3 Jelly Bean.

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