SCEA: PSP Will Be Big Revenue Driver
via Gamedaily.biz
The PlayStation Portable just came off one of its best months, selling over 221K units in the U.S. during May. We chatted with Senior Marketing Manager for PSP, John Koller, about the state of Sony's portable business, what they've learned and why they're such big believers in the platform.
GameDaily BIZ: So how do you feel about the progress you've made since entering the portable gaming space?
John Koller: Very strong. It's been a fantastic experience for Sony and SCEA overall. We were to new to the handheld space on the gaming side, and we really carved out a new area. We created a product with the PSP that differentiated significantly from all the other portable products that are available, whether it's the DS on the gaming side or the iPod on the video/music side. Nothing really comes together with all the feature sets that the PSP has... I've been giving my "Knut Rockne speech" for the last six months or so, but this is really going to be a big year for the PSP. That kicked off a few months ago with the price drop campaign, but if we continue through the year with the number of titles that'll be coming out, some of the announcements at E3 and then beyond, some of the things that'll be happening in the fall... The PSP is a fantastic growth platform for SCEA and we look at it as a significant revenue driver for us as we continue through the year and beyond.
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