Apple's iPhone trade-in program hits UK retail stores from today
Apple has offered online trade-ins for the last few years, and now it's bringing its in-store version across the pond to the UK. The fruity phone flinger is letting customers wander into one of the company's retail outlets, drop off their elderly hardware and walk out with credit for a replacement. Apple released the following statement, which should sound familiar to anyone who had already read the US version -- after all, all someone did was add the phrase "in the UK" to the text.
"iPhones hold great value. So, Apple Retail Stores in the UK are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling. In addition to helping support the environment, customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone."
Update: We're also hearing news that the trade-in program has gone live in a few other European countries this morning. We've contacted Apple and will let you know what the official line is when we hear back.
http://store.apple.com/uk/browse/reuse_and_recycle
