72 per cent of smartphone users expect same quality on all devices

68 per cent of top print publications don't have a mobile optimised site.
81 per cent of smartphone and 71 per cent of tablet owners still prefer to consume content on their desktop or laptop computers, but 72 per cent of those expect said content to be of a consist quality across all device, according to Vibrant Media.
The findings follow research released in April showing that 68 per cent of the UK’s top publications do not have mobile optimised sites.
Tom Pepper, MD UK of Vibrant Media, said: “Consumers now expect to consume content on their handheld device just as comfortably as they do on their desktop or laptop computers – but don’t feel that publishers’ sites will match their expectations.”
Vibrant’s new ad formats nestle comfortably on all platforms, and consists of four units, Vibrant Mosaic, Vibrant Lightbox, Virant Image and Vibrant Storyboard.
They are designed to respond to every digital device automatically altering how it delivers its content depending on platform.
Pepper continued: “Many publishers are still reliant on ad formats developed for desktop devices to serve consumers on handheld devices. These desktop-only formats often display as huge messages that obscure the editorial or so small there almost impossible to see.”

http://www.mobile-ent.biz/news/read/...devices/022614