TV campaign for new 3DS Zelda

Nintendo is backing its new Zelda 3DS game with an extensive Christmas marketing campaign.
A Link Between Two Worlds launches later this month, and will run from launch right up until December 25th. The firm is also booking advertising around specialist websites and social media.
“The Legend of Zelda series is a cornerstone franchise for us and always performs very positively,” said UK product manager Roger Langford.
“We achieved some great results with The Legend of Zelda: Ocarina of Time 3D in 2011. With the increased Nintendo 3DS install base as well as seasonality we are confident in A Link between Worlds being a top seller on Nintendo 3DS.
“To herald the Launch of The Legend of Zelda: A Link Between Worlds we will have a substantial marketing campaign both pre and post launch.
“We will also have bespoke activity aimed at a kids audience showcasing the characters and ingenious gameplay.”
The Legend of Zelda: A Link Between Two Worlds is out on 3DS on November 22^nd.

http://www.mcvuk.com/news/read/tv-ca...-zelda/0123982