PSP: Video Download Service In Conjunction With BSkyB
PSP VIDEO DOWNLOAD SERVICE
Download service to revolutionise handheld entertainment.
Leipzig, 22 August 2007. Sony Computer Entertainment Europe (SCEE) today provided more information on its joint venture with British Sky Broadcasting (Sky) to offer PSP™ (PlayStation® Portable) owners in the UK and Ireland the opportunity to watch video on demand and on the move.
The Go! branded Video Download Service will launch in early 2008, and will be the first official PSP video download service anywhere in Europe. It will allow millions of PSP owners to turn their device into a personalised library of programmes to enjoy whenever and wherever they choose.
Unlike other services, the Video Download Service will launch with a rich selection of high quality entertainment. The choice of programmes available will include a diverse mix of Sky content, spanning sports, entertainment, movies, music and animation. In addition to a selection of some of the best content from its own channels, Sky plans to work with third-party channel brands and content owners to create an even more comprehensive service. This is the first time Sky will offer video content through a non-Sky branded service.
The very latest premier movies and high profile sporting events, normally only available to Sky subscribers will be available on a pay per view basis, allowing users to choose their preferred way of using the download service.
Customers will be able to download their choice of programmes direct to their PSP either via their PC or via WiFi direct to the PSP.
As the content and technology partner in the venture, Sky will provide content and develop a user interface which is specifically tailored for the PSP’s broad audience. This content will also draw upon the high-quality screen experience offered by the portable device. In building on this tailored content, SCEE will use its marketing expertise to reach out to PSP owners and launch the new brand.
“Both truly mobile and with a best in class high-quality screen, PSP delivers a great on-the-move video experience. Working with such a well known content brand, we will be able to offer PSP owners access to the best in cross-genre Sky content, available through the first official video download service. This really will make PSP the standout all-in-one portable gaming, video and music device”, commented David Reeves, President of Sony Computer Entertainment Europe.
James Murdoch, Chief Executive Officer, BSkyB, adds: “Sky and Sony Computer Entertainment Europe have complementary strengths in content, marketing and technology. Together, we’re ideally placed to make portable, on-demand TV a reality. Alongside our existing services for PCs and mobile phones, this is another example of how we’re working to give more choice, flexibility and control to customers. The quality of the PSP’s screen and its substantial reach among 2 million users makes it a natural extension to our multi-platform strategy.”
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