Smartphones account for 73 per cent of all online mobile impressions

iOS7 release saw sport and lifestyle app impressions rise six times the normal volume.
Feature phones only accounted for four per cent of all mobile impressions on Q3 this year, where as non-phone connected devices such as tablets came in at 23 per cent and smartphones dominated impressions with 73 per cent.
Although a large percentage came from smartphones, this is actually a decrease from the same period last year where it accounted for 75 per cent, reports Millennial Media.
Needless to say, Apple took the top spot in the top 15 manufacturers ranked by impressions, followed by Samsung, BlackBerry, LG and HTC.
The top devices by impressions were the iPhone, Galaxy S, the iPad, iPod Touch and the BlackBerry Curve.
During the first week following the release of iOS7, impressions from the updated OS grew an average 185 per cent a day, most noticeable on impressions and communications app which were nearly three times their usual volume, and sports and lifestyle apps with grew sic times their normal overage impression levels.
Android OS led the impressions race with 56 per cent, and increased on its own total from last year which was 52 per cent,
iOS comes in second with 37 per cent this year, another increase on last year’s 34 per cent, and BlackBerry came in third with six per cent. This is however less than last years 8 per cent.
The top five application categories by impressions were games which held the top spot since last year, music and entertainment which also held its position, mobile social media rose a rank from fourth to third, swapping places with communications, and productivity and tools stuck fast at fifth.
Separating mobile devices into tablets and smartphones, productivity and tools was used most on smartphones, and music and entertainment most on tablets. Games were the next most used functionality on both devices, where as shopping and retail was third most used on smartphone compared to travel and local on tablet.

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