RealNetworks acquires Game Trust

via Games Industry


RealNetworks has entered into an agreement to acquire Game Trust, in a transaction expected to close in the fourth quarter.

Game Trust currently syndicates a software platform for community, affinity, and commerce models in online casual games. RealNetworks plans to add these capabilities to the technology platform currently offered to its syndication partners.

"Our partners want to add social networking to their sites to further engage their game players," said Harold Zeitz, senior vice president for Real's Games Division. "This acquisition will create enhanced consumer experiences for our partners' offerings and for Real's casual games players."

Real powers more than 200 casual games channels owned by popular media outlets and portal companies worldwide.

"We are very excited to join Real and push the casual games industry forward," said Adeo Ressi, CEO of Game Trust. "This agreement unites the industry's top content, top distribution, and top technology platform. The players will ultimately benefit."

Although financial terms of the acquisition were not disclosed, a Wall Street Journal source estimates the cost at USD 20 million.