Imagine merges PSU3 with Play

via Games Industry


Imagine Publishing has announced that it is merging its PlayStation Magazine, PSU3, with Play, effective immediately.

Acording to a press release, the decision was made after examining the magazine market, which "has not seen the significant growth shown by Xbox 360 titles." Imagine does not see the PlayStation magazine market improving in the short to medium term.

"The fact is that the PlayStation market is at an all-time low and this has been reflected in the sales of PlayStation magazines," said Nick Jones, editor of Imagine's PlayStation titles.

"With a lower than expected PlayStation 3 installed user base, no price reduction of the hardware, and few triple-A games until much later next year, we have taken the decision to merge PSU3 with Play and focus on our most long-standing games brands and also our new launches."

UK-based Imagine Publishing, formed in 2005, publishes 20 magazines and 20 websites in the videogames, computing, entertainment, and photography markets.

The consolidation comes only days after Future announced that they would be publishing an official PlayStation magazine in the US.