Creative shares surge on seasonal optimism

via Games Industry


Creative Technology, the company behind the Sound Blaster range of PC sound cards and one of Apple's closest - if still somewhat distant - rivals in the mp3 player market, has seen its share price jump 11 per cent.

The rise is due, according to a report on Bloomberg, to optimism ahead of the Christmas sale period, when it is expected that the X-Fi sound cards and Zent mp3 players will sell well.

The company's share price has climbed 24 per cent in total since the end of October, when it posted a first quarter profit of USD 1.3 million, compared with a USD 21 million loss a year earlier.

As of the lunch break in Singapore, the share price had hit SGD 7.35, and was heading for its biggest rise since August last year.

Cost-cutting measures, including the sale of a Malaysian factory and ceasing to trade on NASDAQ seem to have been effective.

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Originally Posted by Shrygue

The rise is due, according to a report on Bloomberg, to optimism ahead of the Christmas sale period, when it is expected that the X-Fi sound cards and Zent mp3 players will sell well.

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and the X-Fi card i bought 2 years ago will be the last Creative card i buy unless the c**ksuckers get their manhoods out of each others mouths long enough to produce a Linux driver that actually works.