Xbox, catch up: Microsoft’s UK price cut and Titanfall bundle intensifies the battle

http://media.edge-online.com/wp-cont...e1-610x343.jpgMicrosoft stepped up its efforts to outdo Sony’s PS4 today by slicing £30 off the UK price and announcing a Titanfall bundle, offering Respawn’s debut shooter for free with the console for a limited time.It’s a timely shot in the arm for the platform, Microsoft apparently acknowledging that it has some work to do in order to keep the gap between Xbox One and PS4 from becoming too great. It announced last month that Xbox One had sold 3.9 million to date, a figure outstripped by PS4s 5.3 million global sales; Xbox UK marketing director Harvey Eagle told us earlier today that Microsoft is confident that it can overhaul its rival in the longterm.“I would say that we’re at the start of our journey, meaning we’re in 13 markets,” he told us. “Sony is in 49 markets with the recent launch in Japan. We are very happy with where we are at the moment with Xbox One, it’s been our most successful console launch ever and both consoles have been tremendously successful – that’s great for the industry. We see this as a marathon, something that plays out over many years and we’re absolutely in it for the long haul.”More immediate concerns might surround those who bought an Xbox One before today, having paid £30 more. There are no plans to compensate those who bought the console at the higher price, says Eagle. “We’re very appreciative of those that have bought a console since launch, and many of those consoles in the run-up to launch did come with the inclusion of a game – you’ll remember at the time we had the choice of FIFA or Forza. This latest offer is timed to celebrate the launch of Titanfall. Unfortunately we can’t offer anything retroactively.”

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