A roadmap for ending the high-def format quagmire

How many times over the past few months have you heard that "the worst is over" and the chances of the high-def format war finally coming to a close were increasing by the day? If you haven't heard it at least once, you're probably not reading the right stories.

But with all that going on, the war is officially a quagmire for both sides and the chances of getting out of this quickly are diminishing at an astounding rate. Consider this: as it stands, the Blu-ray camp commands roughly 49 percent DVD market share, while HD DVD is trailing slightly behind. To make matters worse, some reports suggest HD DVD may be gaining strength, although most buyers are sitting out.

So what's really going on with this war? Is there an end in sight? Even better, is there a solution in sight that can finally put this to rest? If you ask me, I think this could be over in a month if the Blu-ray camp follows three steps.

Step 1: Warner
Step 2: Slash prices on all players
Step 3: Get in contact with HD DVD's supporters and inform them of the bad news

http://blogs.cnet.com/8301-13506_1-9838619-17.html