Android could make Nokia a hit in the UK

Nokia’s best chance to win the UK’s hearts back is to offer full Android devices along with its Windows models, says YouGov.

The research has shown that Nokia has stabilised its position in the UK market in the last year, however its installed base is only at seven per cent of the country’s market.

52 per cent of Windows owners have said that they are loyal to the OS and are not thinking of changing when they next upgrade, although this is significantly lower than 65 per cent of Android owners and 82 per cent of iOS owners.

The main reason for 32 per cent of Windows users for thinking of moving away from the OS is their frustration surround the lack of apps on the devices.

Nokia has recently released its X platform which uses a variant of Android, meaning that it is easier for developers to port their apps onto Nokia - these devices will initially only be available in emerging markets, but Nokia has said it expects the devices to be released in Europe over time.

Nokia could seriously benefit from further embracing Android, as it would open its platform to the biggest device audience, meaning more users would be inclined to upgrade to a Nokia device, or stay loyal to the company.

Russell Feldman, technology and telecoms director at YouGov, said: “In sticking to its “Windows-only” approach, it is catering to a niche whereas offering full Android devices alongside its current models could return it to the mainstream once more. By offering a credible, mid-range, Full Android handset as well as its current Windows devices, Nokia could start to take business away from its competitors.”

http://www.mobile-ent.biz/devices/no...-the-uk/043144