Marmalade unlocks Android market for iOS devs

That update for the company’s SDK lets iOS developers bring their games to over one billion additional devices worldwide.
Marmalade Juice – the company’s cross-platform technology has been added to its SDK, meaning iOS developers can now port their games to the vast Android market.
Juice will be included in all Marmalade licenses and from now, for a limited time the annual community license is free.
The release is good news to developers who find themselves locked into developing for just the iOS ecosystem, being unable to increase their market reach cross-platform.
Harvey Elliott, CEO Marmalade Technologies Ltd, said: Adding Marmalade Juice to our powerful SDK means that at last developers have an easy way to extend from iOS to the now dominant Android market, using technology from a company that has grown up with mobile gaming.”
Developers who use the platform will benefit from working within the cross-platform SDK, such as maintaining a single codebase and the option to target other platforms in the future.
Elliott continued: “The release of Marmalade Juice underlines the long established aims of Marmalade in ensuring that operating across platforms can be a sustainable strategy for the developer and the industry as a whole.”

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