iTunes HD Movie Rentals 1usd Less than XBL

Microsoft's continued expansion of the Xbox Live Video Marketplace is a calculated move hailing the delivery of content exclusively via digital downloads. HD movie downloads aren't widely available on the Internet yet, making XBL Video Marketplace's direct download options an alluring attraction, even if they do cost $6 a piece. Not limited to the Xbox 360's userbase, however, is Apple, who today announced the introduction of HD movie downloads over iTunes.

The initial library of HD movies on iTunes is relatively small, with only 100 available (and more coming). What's different on iTunes, however, is the price: $5 per HD rental. Sure, a single dollar isn't massive, but worth considering cumulatively. The difference, however, is iTunes' inability to stream an HD rental to your HDTV without the aid of the company's Apple TV box, which now costs $229.

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