Army pulls sponsorship from game competition, puts event in question

via Joystiq


Gamers in western Kentucky have one less reason to smile this morning with news that the area's annual gaming tournament, dubbed Gameathon, is likely in jeopardy of taking place this year at all. The reason? According to a report by the Bowling Green Daily News, the event's chief sponsor, the US Army, has opted out of supporting the gaming tournament, stating that the military branch has "other priorities this year" beyond support for game tournys.

Or really? That doesn't seem to keep the Army from wanting to host this April's Halo 3 tournament over Xbox Live, nor did it stop it from throwing the branch's considerable weight (not to mention an estimated $2 million) behind the Global Gaming League last year. The Amry had sponsored the event in 2005 and 2007, and was expected to contribute $5,000 [£2,524] this year, a burden that we guess was simply too terrible to bear.

The Army's decision strikes us as doubly odd considering that the event is something of a showpiece for America's Army, with the title sharing space with Halo, PGR, and Madden in the Gameathon's tournament. For now the event sponsors have begun to look elsewhere for sponsorship, while a post on the event's website appears to hold out hope that the local recruiting office will eventually be swayed to once again participate in the competition. We've strapped on our mental projection helmets, and are sending good vibes their way.