PC Gaming Alliance to "propel PC to new heights"

via Computer and Video Games


The PC Gaming Alliance has officially revealed itself at GDC in San Francisco and has expressed confidence in the future of the platform.

Founding companies Epic, Microsoft, Activision, Intel, AMD, nVidia, Dell, Alienware, Razer and Gateway have united "with the common purpose of advancing the PC as a worldwide gaming platform", PCGA has said.

As such, they'll be aiming to drive and accelerate innovation in PC gaming and to improve the gaming experience overall for us lot, while at the same time filtering their passion and knowledge of the platform down through to developers and publishers.

PCGA's added it "will focus on driving coordinated marketing and promotion of PC gaming, consistent and accurate reporting of PC gaming market sizing and research, and creating forums for member companies to cooperate on solutions to challenges facing the PC gaming industry, such as hardware requirements, anti-piracy, and more".

"Working together, we have an exponentially greater opportunity to propel the PC gaming experience to new heights", Kevin Unangst, senior global director of Games for Windows at Microsoft, has said.

Randy Stude, director of the Gaming Program Office at Intel, added, "PCGA members believe that we are stronger and more effective together than any member company is alone, and that our shared vision and group effort will improve PC gaming worldwide".

Read CVG's recent feature on why we think PC gaming isn't dying.