Swarovski for Samsung collection announced

Samsung has announced ‘Swarovski for Samsung’ – a collection of exclusive Swarovski crystal accessories for the Galaxy S5 and Gear Fit.
The collection includes crystal-encrusted covers for the Samsung Galaxy S5 smartphone and crystal charms for the Gear Fit smartwatch.
Through a “specially developed application process”, Swarovski’s fine crystal rocks have been embedded into the Galaxy S5’s back cover, with two crystal effects merged into a single motif as another design feature.
The Gear Fit charm sliders are available in a selection of colours and styles, with the option to mix-and-match. Bar colours include brown, ‘golden shadow’ and crystal, while dangle styles include ‘siam heart’, ‘light rose heart’, ‘crystal skull’, ‘anthracite skull’, ‘crystal star’, ‘blue star’ and ‘golden shadow lips’ crystals.
The collaboration follows a partnership between the two brands at the recent Mercedes-Benz Fashion Week in New York, and “marks the first time in over a century that Swarovski has partnered in a collaboration of this scale, fully integrating its branding into the Samsung collection,” the firm said.
“With technology and fashion so deeply intertwined, we at Samsung want to support our customers in expressing themselves through technological innovation and great partnerships,” said Simon Stanford, VP of IT and mobile for Samsung Electronics UK and Ireland.
“Collaborating with Swarovski on this stunning collection of accessories highlights our on-going commitment to providing people with devices that express their individual personalities and tastes.”
“Samsung and Swarovski share a commitment to bringing high quality, highly desired products to the consumer market, and together, we have succeeded with the Swarovski for Samsung collection,” said Christoph Kargruber, EVP of global marketing for Swarovski Professional.
The Swarovski for Samsung collection will be available to buy in the UK on Samsung’s online store from May 8th and at selected Samsung stores from May 22nd.

http://www.pcr-online.biz/news/read/...nounced/033919