The Xbox One price drop isn't just to boost sales, says Microsoft
This morning, less than a year after Microsoft unveiled its Xbox One, the game console's price dropped from $500 to $400. How's Microsoft making up for the price difference? By removing Kinect, of course. The camera/microphone peripheral introduced halfway through Xbox 360's life cycle was a standard in every Xbox One sold since launch last November, but no longer. As of this June, a second option will exist on retailer shelves. A less expensive option. And Xbox marketing lead Yusuf Mehdi is all about that option:
"We have 80-plus million Xbox 360 users today who want an Xbox One, and many of them tell us, 'For me, it's an affordability issue. I'm gonna get there, it's just a question of time. If you make it more affordable, then I'll upgrade faster.' So this is an opportunity to really make it easier for them to get there at their pace."
http://www.engadget.com/2014/05/13/x...ice-interview/
