Sony CEO: 200usd Blu-ray Players Coming

Everybody clamoring for a cheap Blu-ray player now that the format war is over might wanna bide their time with a sweet DVD upconverter--the $200-player Blu-ray cavalry is at least a year away, according to Sony Electronics CEO Stan Glasgow, who we talked to today in New York. "I don't think $200 is going to happen this year. Next year $200 could happen. We'll be at a $300 rate this year. $299 will happen this year."

No cheap Chinese-made players will be flooding the market to push it down either, not until the BDA decides to license the tech to them, and Glasgow implied it's gonna be a while before that happens. Anyone else wants a license? Sure. But not them, in part it was indicated, because of piracy concerns. Not that the price matters too much right now, since Sony is "struggling to keep up with the demand."

The mighty morphin' PS3 SKU--from 60GB to 40GB, backward-compatible or not--isn't going to stop shape-shifting. When asked "Will there also be another PlayStation with Blu-ray built-in? Glasgow answered that "there's going to be continual evolvement in the PlayStation line" before talking about feature upgrades with software.

http://gizmodo.com/364186/sony-talks...3-and-apple-tv