PS3 pricing strategy: is Sony bluffing?

Chris Morris at CNN/Money has an interesting theory on Sony’s insistence that the Playstation 3 will “be expensive” — are they bluffing? The advantage would be twofold: first, set consumer expectation high, then surprise them with something much lower, driving a potentially much larger buying rush. Secondly, lull Microsoft into thinking they can get away with sticking an extra high pricetag on the Xbox 360, scaring off some of its potential buyers. The other potential reason for crowing about high pricing expectations might be to force Microsoft to make the first move, thus prepping consumers to get beyond the cognitive barrier of paying more than $300 for a game console. And, you know, it’s not like we would be shocked and appalled to discover than Sony totally played the media on this one — what do y’all think?

I wish. we all know that's not sonys style. they've spent a whole lot of money on blu-ray and cell. and because it's likely sony can maintain it's dominace at a higher price like it did with dreamcast. remember once you lower the price you cant raise it. also... oh wait, I forgot to say I hate sony, it's safe to say each ps generation is more valuable than the last (ps2 does everything ps1 did with better load times and better graphics plus it plays DVDs. ps3 will do everything ps2 does and probably with faster load and better gfx and if they unify the hd standards you will get a great deal on a new hd player. plus free wireless and ,al though you'll pay extra, getting the hdd will make it a foss personal computer.)

wow my jaw dropped..if sony did say they would have a high price on the ps3 to make microsoft put a high price on the 360....they are damn smart

Well, it is sony's style to lie about their products before release. :p

I wanna get it its way better than the xbox 360 anyway