In my wallet I have:
An unused £5 HMV Gift Card (received Christmas 2005)
2x £25 iTunes Gift Cards
A bank card
A gym swipe card
A co-operative discount card (my mum works for the co-op pharmacy)
A library card (which I rent DVD's from the library)
Boots card
(provisional) Driving Licence
Sainsbury's nectar card
GAME reward card
And 5x "full" FREE (McDonald's) coffee cards (I collect the stickers from my cups but never redeem them).