The point I think that PSPU's owners, etc.. seem to be missing is a simple one. You're trying to make money out of a community that is non-commercial based, doesn't want to be commercially based and never will be commercially based. Right from the developers who put together the toolchains and write the demos, games, apps, emulators, etc.. to the people responsibly reporting the "news" of these developments in our community, and those that share their knowledge and help the end user in getting things up and running. We ALL have a responsibility to look after each other!! That's how a real community works!...
PSPU philosophy is anti-this principal. Their "quest" is to make money and money alone and they'll do it any damn way they can think of. Everything about that is wrong. It's not about 24/7 news, which I hate to point out, most releases I've monitored recently our good friend Mr 12 hour, 17 sites seems to get the news out first. Have you wondered why that is? Could be to do with author's primarily contacting him first or posting directly in his forums. We from Emuholic have great respect for Wraggy! :)
If PSPU really want to know how to run a website in this kind of community that has respect, "fast" news reporting and is commercially viable, try
www.xbox-scene.com ... You'll find all your answers there. The rest of us.. We're just happy to actually be considered a friend.