GDC 07: Less than 15% of PSP owners have a DS

via pspfanboy

John Koller, Senior Marketing Manager, revealed an interesting internal statistic in last night's blogger panel: according to his research, only 11-14% of PSP owners have a DS. Although the system may be selling less than Nintendo's dual screened portable, it's clear that Sony's device is targeting a completely different market from Nintendo.

"We're not just competing against Nintendo," Koller explained. The platform has to compete against the iPod, the Zune, and a plethora of other multimedia devices. When asked how Sony will attempt to differentiate their offering even further, Koller simply smiled and hinted that the XMB will become much more fleshed out in the coming months.

Hmm... I have both. I guess you get one or the other most times.

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John Koller, Senior Marketing Manager, revealed an interesting internal statistic in last night's blogger panel: according to his research, only 11-14% of PSP owners have a DS.

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Surely this also means that only 11-14% of DS owners have a PSP?

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"We're not just competing against Nintendo," Koller explained. The platform has to compete against the iPod, the Zune, and a plethora of other multimedia devices.

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This may be true, but the other multimedia devices come complete with internal storage, and quite a lot of it, the PSP runs on Sony's own Memory Stick Pro Duo format, which is expensive and comes at the largest at 8gb.

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When asked how Sony will attempt to differentiate their offering even further, Koller simply smiled and hinted that the XMB will become much more fleshed out in the coming months.

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I would like to know what they are planning to do here, as far as I was aware theer is very little space available in Flash 0 for more things to go, so how on earth are they going to add extra functionality to the XMB? are they planning on removing some of the older features?

Sony have a great console in the PSP, they just market the thing really badly.
I hope they can claw some of the ground back from Nintendo, the PSP is far from dead as somepeople say it is.

I had a Nintendo DS, but I gave it to my dad (and my step-family that lives with him). Nintendo DS is great, but I didn't have any good DS games so all my attention went to the PSP, anyway.
If I had Mario Kart DS, I'm sure I would've felt differently.

I have a DS Lite. Both are pretty fun, but the PSP has the better homebrew.

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This may be true, but the other multimedia devices come complete with internal storage, and quite a lot of it, the PSP runs on Sony's own Memory Stick Pro Duo format, which is expensive and comes at the largest at 8gb.

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The price of memory sticks drop really fast , Amazon and Ebay 1gigs must have had like a 40-60% price reduction in the last few months.

ha ha..........
im one of the percentage XD
funny thing is that even i bought the m3 my ds is still collecting dust :(

me too, in fact i have never owned a sony console until i got psp.

Never bought a Sony console...., Dude what planet where you living on before your arrived at earth ?

I have both... I actually gave my old DS to my mom so she can play tetris and stuff... and I got a Lite :) but yeah I have no good games for the thing so I'll have to update my collection.